morning brew: LOBBYING LEADS TO LESS-SATISFIED CUSTOMERS, BUT MARKETING CAN…

Gautham Vadakkepatt, an author on the study and associate professor of marketing at George Mason University’s School of Business…

Supply Chain Dive: Small business have their own set of supply chain…

“It will be worse for small retailers as they often don’t meet the shipping volume quotas,” Gautham Vadakkepatt, Director of the Center for…

retail dive: it’s a ho ho horrible shipping season for small businesses, too

…quotas,” Gautham Vadakkepatt, director of the Center for Retail Transformation at George Mason University, said in emailed comments.

retail dive: This amazon fresh store is only blocks from a whole foods

“There are two different consumer journeys or experiences that people are looking for at these stores,” said Gautham Vadakkepatt …

BizNow: brookfield creates “blueprint” for mall overhaul with…

The outside of the renovated former Macy’s space at Tysons Galleria, including an exterior entrance to Arhaus. Gautham Vadakkepatt, head of the… 

dcIST: SHOPPERS ARE STILL FLOCKING TO TYSONS, DESPITE THE PANDEMIC…

“COVID is just an accelerator of things that have been going on in the retail space,” says Gautham Vadakkepatt, the director of…

aDVERTISING SPECIALTY INSTITUTE: the new age of advertising

…says Gautham G. Vadakkepatt, assistant professor of marketing and director of retail innovation center, School of Business, George Mason…

adweek: Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet

Gautham Vadakkepatt, an assistant professor of marketing at George Mason University, said that while a divide between intentions and actions …

INSIDENOVA: Baby Yoda merchandise in short supply in Nova

Part of the merchandise shortage seems to be deliberate, said Gautham Vadakkepatt, an assistant professor of marketing at George Mason…

national gallery of art collaborates with researchers to…

Gautham Vadakkepatt, Assistant professor of Marketing, School of Business, George Mason University

fox news: businesses prepare for a new covid wave

A few days into D.C.’s new mask requirement, Maryland may follow suit. Gautham Vadakkepatt, of the GMU Center for Retail Transportation, talks about how restaurants and businesses in the state are preparing.

NBC: ‘Revenge Shopping’ Expected to Ramp Up in Coming Weeks 

“There’s a pent-up demand to get out, get going and to get engaged with each other,” said Gautham Vadakkepatt, the director of the Center for Retail Transformation at the School of Business, George Mason University…

RETAIL RUNDOWN: ACADEMIC AND THE NEXT GENERATION OF RETAIL – WITH RICARDO BELMAR, GAUTHAM VADAKKEPATT & JEFF ROSTER 

In this episode, RETHINK Retail advisor Ricardo Belmar sits down with guests Gautham Vadakkepatt and Jeff Roster to discuss the role of academics in retail and how they are helping to create “new knowledge” for the next generation of retail innovators.

SOCIAL AUDIO: A CONVERSATION WITH DR. GAUTHAM VADAKKEPATT, DIRECTOR, CENTER FOR RETAIL TRANSFORMATION, GMU

In this episode, Jeff Roster, discusses Gautham’s perception of social media and its future

thinklocal DC: THE Nexgen in retail

Going out of business and then coming back in is not new for retail. From digital technology, enhancing experiences, e-commerce, home, and curbside delivery, 2020 forced retailers to reimagine the online and offline customer experience. From startups to expansions, retail owners discuss how the pandemic has (re)shaped their businesses.

COUNCIL OF STATE RETAIL ASSOCIATION: KEY NOTE PRESENTATION – THE FUTURE OF BRICK-AND-MORTAR STORES

What is the future of brick-and-mortar stores? Is it predominantly a logistics hub? A key touchpoint for customers and brand experience?  A marketing communications channel? A new customer acquisition vehicle? Perspectives culled from multiple sources including interviews with senior retail executives and surveys of customers and Gen Z-ers will be presented on a perspective of the store of the future. 

TRANSFORMING RETAIL PANEL: GROCERY REBOOTED

This panel features pioneers who engage in candid conversations on the challenges confronting the grocery sector and how technology, automation, and rapid delivery solutions are transforming the grocery sector and supply chains.

TRANSFORMING RETAIL PANEL: SUSTAINABLE FASHION

The first in the transforming retail series, this panel features four entrepreneurs transforming the fashion industry – from design to delivery – to be more sustainable through innovations in science, technology, and business models.